Why Trust Matters in AI

At Curious Thinkers 2025, Professor Edward Santow explores one of the biggest challenges in AI today: Trust. 

He explains why trust can’t be achieved through messaging alone. It must be earned through clarity, transparency and accountability. That means being clear on how AI is used, where it isn’t, and ensuring strong safeguards are in place when things go wrong. 

See what it takes to build real trust in AI.